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Pantene’s ‘Sweet’ New Bottle

Sugarcane-based packaging on the production line.

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By: TOM BRANNA

Editor

Pantene has started producing its new shampoo and conditioner bottles made primarily from plant-based plastic. This material is made from sugarcane and will be featured on the Pantene Pro-V Nature Fusion collection. The new bottles will be initially launching in Western Europe with expansion plans to the rest of the world over the next two years, according to thecompany. Sugarcane-derived plastic has significant environmental benefits: it consumes over 70% less fossil fuels and releases over ...

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